Reykjavík.

Some sketchbook drawings of the shoppers of Iceland, Wimborne Road, Bournemouth.

As my project on the phenomena of 'waiting' develops, I am becoming more interested in who is taking advantage of our waiting state. We are bombarded with advertisements and signage throughout the entire journey through this store, but particularly when we've decided what we want and that we want to leave. Alongside the tills are more things we never even knew we wanted, with signs telling us to shop more in order to save more.